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Building an effective customer experience strategy to thrive in the present housing market conditions: In conversation with Craig Strent, CEO at Apex Home Loans

Craig Strent, CEO of Apex Home Loans
November 14, 2022
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Mortgage lenders are operating in a highly competitive environment with declining refi volumes and dwindling housing supply. The question is - how do they rise above the rest and become the 'partner of choice' for prospective borrowers.

In today's episode, we are in conversation with Craig Strent, CEO at Apex home loans to understand the building blocks of a successful customer experience strategy. Craig talks about his 360 degree approach towards customer delight & the exact steps his company takes to provide the best in class customer experience for borrowers.

Listen to the entire episode here.

This episode is hosted by Vaultedge.
Vaultedge is a mortgage automation software that helps you produce & service more loans doing less work. You can visit us on